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You never know what kind of DMs you’ll get on Instagram. When @logfive came to me with CHOKBAR, the brief was simple: branding and packaging. Somehow, that turned into my biggest personal project yet. Two characters from scratch.
Their personalities, wardrobes, relationship, and entire little universe. After a lot of brainstorming, Fraisance & Pralinance were born, inspired by the chaotic couple dramas Logfive is known for, where he plays both sides. From there, I led the full art direction: character design, styling, visual identity, packaging and film. Basically, I got to build their entire frozen-sunset universe.
Directed by Tedj Hachani
CGI / 3D animations: Michal Rechtorik
Available in MONOPRIX
Fraisance [noun]
The hottest girl in the frozen aisle, and she knows it. Sweet on the outside, sharp underneath. She doesn’t need anyone’s permission to shine. Best enjoyed exactly as she is: cold, intense, and a little bit dramatic.
Pralinance [noun]
The most confident guy in the frozen aisle, and he knows it. He plays tough, but melts at the first bite. A comforting little treat for all occasions. Yes, all of them. Best enjoyed the way he lives: seriously melty.
The BTS for all you sweet tooths 🍫
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